Pandora

Pandora is a Danish jewelry company founded in Copenhagen in 1982 by Per Enevoldsen.

The story of Pandora
Originally it began as a family-run jewelery shop but soon established itself as a brand in the production of bracelets, rings, necklaces and highly customizable accessories, it was thanks to this prerogative and peculiarity that the demand for its products had an important crescendo, so much so that the Enevoldsen decided to focus carefully on this type of jewelry, moving his sales ideals from what was once aimed at retail into what was the future of the company, i.e. large-scale distribution.

I Charm Pandora
What are charms? And who doesn’t know these little jewels able to communicate?
There is a charm for every occasion, able to communicate with the wearer, able to communicate with those who give it, buy it or look at it. Charms are the way Pandora Jewels communicates and makes us communicate.
There are Charms for the birth of a child, those that symbolize Family, love, passion, animals, there are charms for every event, for every occasion and related to every theme.
The Charms make your bracelet, your ring, your necklace unique.

Pandora Today
Today Pandora is the third largest jewelery manufacturer in the world in terms of turnover, after Cartier and Tiffany, posting record sales of over 3 billion in 2017 dollars. Its leading markets are the USA, the United Kingdom and Italy.

Distribution
Pandora began its first international distribution in Europe, expanding rapidly also in America since 2003, opening in over various Stores, thanks to which he started a capillary Franchising chain imposing his own style.
Today the company is present in over one hundred countries with over 9,000 employees.

Online sale of Pandora jewelry
In 2011 Pandora launched its online sales platform.